Lecture

Business Opportunity Identification

Description

This lecture covers the process of identifying business opportunities, including factors affecting recognition, sources of opportunities, and the characteristics that make an opportunity successful. It discusses the distinction between ideas and opportunities, the role of alertness, prior knowledge, and cognitive flexibility in recognizing opportunities. The lecture also explores how to reframe problems, gather information for idea generation, and generate business ideas by observing trends and solving customer problems. Tools for supporting creativity, such as brainstorming, morphological box, and analyzing the consumption chain, are presented. The session concludes with a discussion on quizzing techniques and exercises to stimulate topic discovery and problem submission.

About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.