Lecture

Business Opportunity Identification

In course

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Description

This lecture covers the process of identifying business opportunities, including factors affecting recognition, sources of opportunities, and the characteristics that make an opportunity successful. It discusses the distinction between ideas and opportunities, the role of alertness, prior knowledge, and cognitive flexibility in recognizing opportunities. The lecture also explores how to reframe problems, gather information for idea generation, and generate business ideas by observing trends and solving customer problems. Tools for supporting creativity, such as brainstorming, morphological box, and analyzing the consumption chain, are presented. The session concludes with a discussion on quizzing techniques and exercises to stimulate topic discovery and problem submission.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_ruauuybl

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