Lecture

Launching New Ventures

Description

This lecture covers the factors to consider when entering a market, such as the choice of target market, mastering entry challenges, and achieving significant growth. It also discusses technology adoption, market entry timing, and growth hacking strategies like those used by Dropbox and Airbnb.

In MOOCs (2)

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_7fjxnrh7

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