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Lecture
The Market: Strategies and Analysis
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Related lectures (32)
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Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Competitive Strategy
Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.
Strategic Marketing and Technology Commercialization
Covers strategic marketing, technology commercialization, market forces, trends, segmentation, channels, niche markets, and research processes.
Sustainable Solar Backpacks: Design, Market Strategy, and Business Model
Covers the design and market strategy of sustainable solar backpacks and affordable housing solutions.
Strategic Analysis of Air Transport Industry
Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Market Entry Strategy: Workshop
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Mass Customization: mi Adidas
Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Entrepreneurial Marketing: Strategy & Segmentation
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
