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Lecture
Agile Focus Strategy: Market Opportunity Navigator
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Related lectures (32)
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Global Strategies: Implementation Overview
Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.
Market Opportunity Navigator
Presents the Market Opportunity Navigator tool for innovators and entrepreneurs to find valuable markets for their innovations.
Market Opportunity Navigator: Applying Strategies
Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.
Market Opportunity Set: Generating Strategies
Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.
Mass Customization: mi Adidas
Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Market Opportunity Navigator: Introduction
Introduces the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.
Foundations of ICT: Decision Makers
Covers the foundations of ICT for decision makers, focusing on understanding ICT and digital trust topics.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Market Opportunity Navigator: Implications and Benefits
Introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate which markets to play in.
Market Opportunity Navigator: Implications and Benefits
Explores the Market Opportunity Navigator tool for entrepreneurs to identify target markets.
