Enterprise and Service-Oriented Architecture: Apprenticing With the Customer

This lecture focuses on solutions for business/IT alignment, emphasizing active experimentation and contextual design. It covers topics such as preparing critical presentations, apprenticeship with customers, and leveraging transversal skills. Students learn about ethnography, observation, and documentation techniques, as well as the importance of stakeholder engagement and proper introduction. The lecture also delves into the challenges of generalizations, tacit knowledge, and the apprenticeship model in customer interactions. Through case studies and examples, students gain insights into the practical application of business analysis techniques and experiential learning. The session concludes with a reflection on the importance of data collection, observation, and stakeholder engagement in designing effective solutions.