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This lecture covers Stated Preferences (SP) methods, including the motivation for SP experiments, history of SP elicitation, examples of SP questionnaires like the Boeing survey, SP approaches, choice-based conjoint design, econometric issues, and the Boeing case study. It delves into experimental settings, menu design, attribute formatting, customization, choice models, and robust standard errors. The instructor emphasizes the importance of realism in design, correction of biases, and calibration with Revealed Preferences (RP) data.