Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Explores the significance of modeling choice behavior in transportation, marketing, health, and energy, emphasizing the need for quantitative and operational models.
Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.
