Business Plan: Funding and Market Analysis

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Covers entrepreneurship, from identifying opportunities to profiting from innovation, emphasizing the mindset and practical aspects of starting ventures.

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Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Marketing Plan: Strategy, Implementation, and Ethics

Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.

Crowdfunding Campaign Creation

Explores creating a crowdfunding campaign on wemakeit.com, emphasizing responsibility, benefits, and practical steps.

Crowdfunding: Marketing Perspective

Explores crowdfunding as a financial tool and marketing channel for ventures, emphasizing the importance of planning, team engagement, and strategic messaging.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Entrepreneurial Marketing: Fundamentals and Implementation

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Implications of Agile Focus Strategy

Explores the implications of the Agile Focus Strategy on venture development and market selection.

Strategic Marketing and Technology Commercialization

Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.