Lecture

Marketing & Market Entry Strategy

In course

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Description

This lecture covers marketing concepts such as target customer segments, competitive advantage, positioning statements, customer personas, pricing approaches, revenue models, direct vs. indirect selling, viral marketing, and guerrilla marketing. It emphasizes the importance of identifying distinctive competence for a sustainable competitive advantage and aligning marketing activities with segmentation and positioning.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_5q7ljop8

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Ontological neighbourhood

Business

Marketing: Product promotion

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