Market Opportunity Navigator: Implications and Benefits

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Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Individuals in Global Space

Examines the pivotal role of individuals in shaping global inhabited spaces and their increasing influence in various societal domains.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Market Opportunity Navigator

Presents the Market Opportunity Navigator tool for innovators and entrepreneurs to find valuable markets for their innovations.

Game Theory: Decision Making in Interdependent Environments

Explores game theory, decision-making in interdependent environments, equilibrium concepts, and economic applications in management.

Market Opportunity Navigator: Introduction

Introduces the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Foundations of ICT: Decision Makers

Covers the foundations of ICT for decision makers, focusing on understanding ICT and digital trust topics.

Link between Objectives and Study Scope

Explores the relationship between study scope and objectives in defining research elements.