This lecture covers the design of full state feedback control laws, aiming to place the poles of the closed-loop system at desired locations. Through examples, the instructor demonstrates how to design linear state-feedback controllers for systems like a pendulum, focusing on doubling the natural frequency and increasing damping ratio. The lecture also delves into pole placement in control canonical form, discussing the characteristic equation, control laws, and the procedure to place poles at desired locations. Ackermann's formula is presented as a concise method to choose controller gain for closed-loop systems.