Business Model: Value Creation and Capture

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Page 3 of 4

Business Models: Understanding Value Creation

Explores the essence of business models and the value creation process.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Business Model: Cereal Partners Worldwide

Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.

Customer-Oriented Organizations

Explores customer-oriented organizations, satisfaction, loyalty, and value in marketing.

Data-Driven Retail Strategy

Explores 7-Eleven Japan's data-driven retail strategy for competitive advantage and operational excellence, focusing on IT systems, brand awareness, and product freshness.

Developing a business plan

Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

Marketing & Sales Strategy: Fundamentals and Implementation

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Resilience: Energy Systems

Explores resilience in energy systems, addressing challenges and solutions for ensuring a sustainable energy supply.