Business Model: Value Creation and Capture

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Explores the creation, delivery, and capture of value for customers through the concept of value proposition.

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Presents a self-shaving app with adjustable blades and various designs, covering the Business Model Canvas, value propositions, and market trends.

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Covers different business models and the holistic approach to designing them.

Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.

Delves into business models in the context of technologies, innovations, and emerging markets, covering key elements and assessment dimensions.

Covers the Business Model Canvas and its key elements for developing business models.

Explores the business model innovation of Nespresso, transitioning from coffee powder to capsules and direct selling.

Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.