Radio networkThere are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass-media entertainment, and the two-way radio (duplex communication) type used more commonly for public safety and public services such as police, fire, taxicabs, and delivery services. Cell phones are able to send and receive simultaneously by using two different frequencies at the same time. Many of the same components and much of the same basic technology applies to all three.
Internet service providerAn Internet service provider (ISP) is an organization that provides services for accessing, using, managing, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non-profit, or otherwise privately owned. Internet services typically provided by ISPs can include Internet access, Internet transit, domain name registration, web hosting, Usenet service, and colocation. An ISP typically serves as the access point or the gateway that provides a user access to everything available on the Internet.
MarketingMarketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or
Guerrilla marketingGuerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to.
Marketing mixThe term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion (also known as the "4 Ps"). The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". Marketing theory emerged in the early twenty-first century. The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984.
Wireless Internet service providerA wireless Internet service provider (WISP) is an Internet service provider with a network based on wireless networking. Technology may include commonplace Wi-Fi wireless mesh networking, or proprietary equipment designed to operate over open 900 MHz, 2.4 GHz, 4.9, 5, 24, and 60 GHz bands or licensed frequencies in the UHF band (including the MMDS frequency band), LMDS, and other bands from 6 GHz to 80 GHz. In the US, the Federal Communications Commission (FCC) released Report and Order, FCC 05-56 in 2005 that revised the FCC’s rules to open the 3650 MHz band for terrestrial wireless broadband operations.
FM broadcastingFM broadcasting is a method of radio broadcasting that uses frequency modulation (FM) of the radio broadcast carrier wave. Invented in 1933 by American engineer Edwin Armstrong, wide-band FM is used worldwide to transmit high-fidelity sound over broadcast radio. FM broadcasting offers higher fidelity—more accurate reproduction of the original program sound—than other broadcasting techniques, such as AM broadcasting. It is also less susceptible to common forms of interference, having less static and popping sounds than are often heard on AM.
Video qualityVideo quality is a characteristic of a video passed through a video transmission or processing system that describes perceived video degradation (typically, compared to the original video). Video processing systems may introduce some amount of distortion or artifacts in the video signal that negatively impacts the user's perception of a system. For many stakeholders in video production and distribution, assurance of video quality is an important task. Video quality evaluation is performed to describe the quality of a set of video sequences under study.
Global marketingGlobal marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". Global marketing is also a field of study in general business management that markets products, solutions and services to customers locally, nationally, and internationally. International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders.
Utility maximization problemUtility maximization was first developed by utilitarian philosophers Jeremy Bentham and John Stuart Mill. In microeconomics, the utility maximization problem is the problem consumers face: "How should I spend my money in order to maximize my utility?" It is a type of optimal decision problem. It consists of choosing how much of each available good or service to consume, taking into account a constraint on total spending (income), the prices of the goods and their preferences.
