Aerial photographyAerial photography (or airborne imagery) is the taking of photographs from an aircraft or other airborne platforms. When taking motion pictures, it is also known as aerial videography. Platforms for aerial photography include fixed-wing aircraft, helicopters, unmanned aerial vehicles (UAVs or "drones"), balloons, blimps and dirigibles, rockets, pigeons, kites, or using action cameras while skydiving or wingsuiting. Handheld cameras may be manually operated by the photographer, while mounted cameras are usually remotely operated or triggered automatically.
Target marketA target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Target audienceA target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
PhotogrammetryPhotogrammetry is the science and technology of obtaining reliable information about physical objects and the environment through the process of recording, measuring and interpreting photographic images and patterns of electromagnetic radiant imagery and other phenomena. The term photogrammetry was coined by the Prussian architect Albrecht Meydenbauer, which appeared in his 1867 article "Die Photometrographie." There are many variants of photogrammetry. One example is the extraction of three-dimensional measurements from two-dimensional data (i.
Segmenting-targeting-positioningIn marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business.
Aerial surveyAerial survey is a method of collecting geomatics or other ry by using airplanes, helicopters, UAVs, balloons or other aerial methods. Typical types of data collected include aerial photography, Lidar, remote sensing (using various visible and invisible bands of the electromagnetic spectrum, such as infrared, gamma, or ultraviolet) and also geophysical data (such as aeromagnetic surveys and gravity. It can also refer to the chart or map made by analysing a region from the air.
Aerial reconnaissanceAerial reconnaissance is reconnaissance for a military or strategic purpose that is conducted using reconnaissance aircraft. The role of reconnaissance can fulfil a variety of requirements including artillery spotting, the collection of , and the observation of enemy maneuvers. Aerial photography#History and Imagery intelligence#History Espionage balloon After the French Revolution, the new rulers became interested in using the balloon to observe enemy manoeuvres and appointed scientist Charles Coutelle to conduct studies using the balloon L'Entreprenant, the first military reconnaissance aircraft.
Aerial photographic and satellite image interpretationAerial photographic and satellite image interpretation, or just image interpretation when in context, is the act of examining s, particularly airborne and , to identify objects and judging their significance. This is commonly used in military aerial reconnaissance, using photographs taken from reconnaissance aircraft and reconnaissance satellites. The principles of image interpretation have been developed empirically for more than 150 years.
Monte Carlo methodMonte Carlo methods, or Monte Carlo experiments, are a broad class of computational algorithms that rely on repeated random sampling to obtain numerical results. The underlying concept is to use randomness to solve problems that might be deterministic in principle. They are often used in physical and mathematical problems and are most useful when it is difficult or impossible to use other approaches. Monte Carlo methods are mainly used in three problem classes: optimization, numerical integration, and generating draws from a probability distribution.
Geometric invariant theoryIn mathematics, geometric invariant theory (or GIT) is a method for constructing quotients by group actions in algebraic geometry, used to construct moduli spaces. It was developed by David Mumford in 1965, using ideas from the paper in classical invariant theory. Geometric invariant theory studies an action of a group G on an algebraic variety (or scheme) X and provides techniques for forming the 'quotient' of X by G as a scheme with reasonable properties.
