Observational studyIn fields such as epidemiology, social sciences, psychology and statistics, an observational study draws inferences from a sample to a population where the independent variable is not under the control of the researcher because of ethical concerns or logistical constraints. One common observational study is about the possible effect of a treatment on subjects, where the assignment of subjects into a treated group versus a control group is outside the control of the investigator.
Target marketA target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
ParameterA parameter (), generally, is any characteristic that can help in defining or classifying a particular system (meaning an event, project, object, situation, etc.). That is, a parameter is an element of a system that is useful, or critical, when identifying the system, or when evaluating its performance, status, condition, etc. Parameter has more specific meanings within various disciplines, including mathematics, computer programming, engineering, statistics, logic, linguistics, and electronic musical composition.
Target audienceA target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
Dimensionless physical constantIn physics, a dimensionless physical constant is a physical constant that is dimensionless, i.e. a pure number having no units attached and having a numerical value that is independent of whatever system of units may be used. In aerodynamics for example, if one considers one particular airfoil, the Reynolds number value of the laminar–turbulent transition is one relevant dimensionless physical constant of the problem. However, it is strictly related to the particular problem: for example, it is related to the airfoil being considered and also to the type of fluid in which it moves.
ReproducibilityReproducibility, closely related to replicability and repeatability, is a major principle underpinning the scientific method. For the findings of a study to be reproducible means that results obtained by an experiment or an observational study or in a statistical analysis of a data set should be achieved again with a high degree of reliability when the study is replicated. There are different kinds of replication but typically replication studies involve different researchers using the same methodology.
Empirical evidenceEmpirical evidence for a proposition is evidence, i.e. what supports or counters this proposition, that is constituted by or accessible to sense experience or experimental procedure. Empirical evidence is of central importance to the sciences and plays a role in various other fields, like epistemology and law. There is no general agreement on how the terms evidence and empirical are to be defined. Often different fields work with quite different conceptions.
Estimation theoryEstimation theory is a branch of statistics that deals with estimating the values of parameters based on measured empirical data that has a random component. The parameters describe an underlying physical setting in such a way that their value affects the distribution of the measured data. An estimator attempts to approximate the unknown parameters using the measurements.
ReionizationIn the fields of Big Bang theory and cosmology, reionization is the process that caused electrically neutral atoms in the universe to reionize after the lapse of the "dark ages". Reionization is the second of two major phase transitions of gas in the universe (the first is recombination). While the majority of baryonic matter in the universe is in the form of hydrogen and helium, reionization usually refers strictly to the reionization of hydrogen, the element.
Dimensionless quantityA dimensionless quantity (also known as a bare quantity, pure quantity as well as quantity of dimension one) is a quantity to which no physical dimension is assigned. Dimensionless quantities are widely used in many fields, such as mathematics, physics, chemistry, engineering, and economics. Dimensionless quantities are distinct from quantities that have associated dimensions, such as time (measured in seconds). The corresponding unit of measurement is one (symbol 1), which is not explicitly shown.
