Search engineA search engine is a software system that finds web pages that match a web search. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of hyperlinks to web pages, images, videos, infographics, articles, and other types of files. Some search engines also mine data available in databases or open directories.
Search engine optimizationSearch engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including , video search, academic search, news search, and industry-specific vertical search engines.
Traffic classificationTraffic classification is an automated process which categorises computer network traffic according to various parameters (for example, based on port number or protocol) into a number of traffic classes. Each resulting traffic class can be treated differently in order to differentiate the service implied for the data generator or consumer. Packets are classified to be differently processed by the network scheduler.
Directory serviceIn computing, a directory service or name service maps the names of network resources to their respective network addresses. It is a shared information infrastructure for locating, managing, administering and organizing everyday items and network resources, which can include volumes, folders, files, printers, users, groups, devices, telephone numbers and other objects. A directory service is a critical component of a network operating system. A directory server or name server is a server which provides such a service.
ReputationThe reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity - typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. It is a subject of study in social, management, and technological sciences. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organizations, institutions and communities.
Reputation systemReputation systems are programs or algorithms that allow users to rate each other in online communities in order to build trust through reputation. Some common uses of these systems can be found on E-commerce websites such as eBay, Amazon.com, and Etsy as well as online advice communities such as Stack Exchange. These reputation systems represent a significant trend in "decision support for Internet mediated service provisions".
Semantic similaritySemantic similarity is a metric defined over a set of documents or terms, where the idea of distance between items is based on the likeness of their meaning or semantic content as opposed to lexicographical similarity. These are mathematical tools used to estimate the strength of the semantic relationship between units of language, concepts or instances, through a numerical description obtained according to the comparison of information supporting their meaning or describing their nature.
Description logicDescription logics (DL) are a family of formal knowledge representation languages. Many DLs are more expressive than propositional logic but less expressive than first-order logic. In contrast to the latter, the core reasoning problems for DLs are (usually) decidable, and efficient decision procedures have been designed and implemented for these problems. There are general, spatial, temporal, spatiotemporal, and fuzzy description logics, and each description logic features a different balance between expressive power and reasoning complexity by supporting different sets of mathematical constructors.
Active DirectoryActive Directory (AD) is a directory service developed by Microsoft for Windows domain networks. Windows Server operating systems include it as a set of processes and services. Originally, only centralized domain management used Active Directory. However, it ultimately became an umbrella title for various directory-based identity-related services. A domain controller is a server running the Active Directory Domain Service (AD DS) role.
Search engine marketingSearch engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. In 2007, U.S. advertisers spent US $24.
