Segmenting-targeting-positioningIn marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business.
Target marketA target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Target audienceA target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
Real-time computingReal-time computing (RTC) is the computer science term for hardware and software systems subject to a "real-time constraint", for example from event to system response. Real-time programs must guarantee response within specified time constraints, often referred to as "deadlines". Real-time responses are often understood to be in the order of milliseconds, and sometimes microseconds. A system not specified as operating in real time cannot usually guarantee a response within any timeframe, although typical or expected response times may be given.
Control registerA control register is a processor register that changes or controls the general behavior of a CPU or other digital device. Common tasks performed by control registers include interrupt control, switching the addressing mode, paging control, and coprocessor control. When IBM developed a paging version of the System/360, they added 16 control registers to the design for what became the 360/67. IBM did not provide control registers on other S/360 models, but made them a standard part of System/370, although with different register and bit assignments.
Protected modeIn computing, protected mode, also called protected virtual address mode, is an operational mode of x86-compatible central processing units (CPUs). It allows system software to use features such as segmentation, virtual memory, paging and safe multi-tasking designed to increase an operating system's control over application software. When a processor that supports x86 protected mode is powered on, it begins executing instructions in real mode, in order to maintain backward compatibility with earlier x86 processors.
Real modeReal mode, also called real address mode, is an operating mode of all x86-compatible CPUs. The mode gets its name from the fact that addresses in real mode always correspond to real locations in memory. Real mode is characterized by a 20-bit segmented memory address space (giving 1 MB of addressable memory) and unlimited direct software access to all addressable memory, I/O addresses and peripheral hardware. Real mode provides no support for memory protection, multitasking, or code privilege levels.
Real-time operating systemA real-time operating system (RTOS) is an operating system (OS) for real-time computing applications that processes data and events that have critically defined time constraints. An RTOS is distinct from a time-sharing operating system, such as Unix, which manages the sharing of system resources with a scheduler, data buffers, or fixed task prioritization in a multitasking or multiprogramming environment. Processing time requirements need to be fully understood and bound rather than just kept as a minimum.
Sliding mode controlIn control systems, sliding mode control (SMC) is a nonlinear control method that alters the dynamics of a nonlinear system by applying a discontinuous control signal (or more rigorously, a set-valued control signal) that forces the system to "slide" along a cross-section of the system's normal behavior. The state-feedback control law is not a continuous function of time. Instead, it can switch from one continuous structure to another based on the current position in the state space.
Read-copy-updateIn computer science, read-copy-update (RCU) is a synchronization mechanism that avoids the use of lock primitives while multiple threads concurrently read and update elements that are linked through pointers and that belong to shared data structures (e.g., linked lists, trees, hash tables). Whenever a thread is inserting or deleting elements of data structures in shared memory, all readers are guaranteed to see and traverse either the older or the new structure, therefore avoiding inconsistencies (e.g.
