In psychology, illusory correlation is the phenomenon of perceiving a relationship between variables (typically people, events, or behaviors) even when no such relationship exists. A false association may be formed because rare or novel occurrences are more salient and therefore tend to capture one's attention. This phenomenon is one way stereotypes form and endure. found that stereotypes can lead people to expect certain groups and traits to fit together, and then to overestimate the frequency with which these correlations actually occur. These stereotypes can be learned and perpetuated without any actual contact occurring between the holder of the stereotype and the group it is about.
"Illusory correlation" was originally coined by Chapman and Chapman (1967) to describe people's tendencies to overestimate relationships between two groups when distinctive and unusual information is presented. The concept was used to question claims about objective knowledge in clinical psychology through Chapmans' refutation of many clinicians' widely used Wheeler signs for homosexuality in Rorschach tests.
David Hamilton and Robert Gifford (1976) conducted a series of experiments that demonstrated how stereotypic beliefs regarding minorities could derive from illusory correlation processes. To test their hypothesis, Hamilton and Gifford had research participants read a series of sentences describing either desirable or undesirable behaviors, which were attributed to either Group A (the majority) or Group B (the minority). Abstract groups were used so that no previously established stereotypes would influence results. Most of the sentences were associated with Group A, and the remaining few were associated with Group B. The following table summarizes the information given.
Each group had the same proportions of positive and negative behaviors, so there was no real association between behaviors and group membership. Results of the study show that positive, desirable behaviors were not seen as distinctive so people were accurate in their associations.
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vignette|upright=0.8|Stéréotype du en BD dans la continuité des méchants de films muets. vignette|upright=0.8|Dessins illustrant l'« Indigenous races of the earth » (1857) de Josiah C. Nott et George Gliddon. vignette|upright=0.8|L'« Homme au couteau entre les dents » est un fameux stéréotype d'Européen de l'Est barbare, d'abord bolchevik, ensuite nationaliste et antisémite, mais toujours violent et forcément indigne de partager les valeurs de l'Europe occidentale. vignette|upright=0.8|Stéréotype du savant fou.
En psychologie cognitive, les schémas sont des représentations mentales abstraites qui résument de façon structurée des événements, des objets, des situations ou des expériences semblables. Les schémas, stockés en mémoire à long terme, permettent d'analyser, de sélectionner, de structurer et d'interpréter des informations nouvelles. Ils servent donc en quelque sorte de modèle, de cadre (pour reprendre l'expression équivalente utilisée en intelligence artificielle) pour traiter l'information et diriger les comportements.
En psychologie, l'heuristique de disponibilité est un mode de raisonnement qui consiste à se baser uniquement ou principalement sur les informations immédiatement disponibles en mémoire, sans chercher à en acquérir de nouvelles concernant la situation. Cette heuristique du jugement peut engendrer des biais cognitifs, appelés biais de disponibilité. L'heuristique de disponibilité ne mène pas forcément à des conclusions biaisées. Il peut s'agir d'un mode de raisonnement efficace qui permet de résoudre un problème avec un effort cognitif minimal.
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