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Concept
Media manipulation
Résumé
Media manipulation is a series of related techniques in which partisans create an image or argument that favors their particular interests. Such tactics may include the use of logical fallacies, manipulation, outright deception (disinformation), rhetorical and propaganda techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda.
It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.
As illustrated below, many of the more modern mass media manipulation methods are types of distraction, on the assumption that the public has a limited attention span.
Activism
Activism is the practice or doctrine that has an emphasis on direct vigorous action especially supporting or opposing one side of a controversial matter. It is quite simply starting a movement to affect or change social views. It is frequently started by influential individuals but is done collectively through social movements with large masses. These social movements can be done through public rallies, strikes, street marches and even rants on social media.
Advertising
Advertising is a form of promotion that seeks to persuade a certain audience to purchase a good or service. One of the first types of marketing, it aims to persuade its target market to either buy, sell, or carry out a particular action. This tends to be done by businesses who wish to sell their product by paying media outlets to show their products or services on television breaks, banners on websites and mobile applications.
These advertisements are not only done by businesses but can also be done by certain groups.
Source officielle
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