Concept
Marketing management
Cours associés (15)
MGT-532: Marketing & sustainability in a digital world
The goal of this course is to understand the key role that marketing could be playing when firms seek to develop sustainable strategies : a positive force of change. This, however, will require a subs
MGT-401: Strategic marketing & technology commercialization
This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large
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MGT-201: Introduction to entrepreneurship
This course provides an introduction to the field of entrepreneurship, in particular the process of new venture creation and the commercialization of technologies. It integrates theories of entreprene
MICRO-406: Products design & systems engineering
This course will cover all the aspects of product design and system engineering from learning relevant methods to the actual implementation in a hands-on practice of product development.
MGT-413: Entrepreneurship & new venture strategy
A foundational course on the science and practice of launching new ventures. The purpose is to study and experience the first stages of the entrepreneurial process: from the identification of promisin
CS-500: AI product management
The course focuses on the development of real-word AI/ML products. It is intended for students who have acquired a theoretical background in AI/ML and are interested in applying that toward developing
MGT-410: Applied corporate & industry analysis
The intent of this project is to encourage interchange between students and their mentors. Each student, in consultation with her or his mentor, will choose a company that the student will analyze in
MGT-468: Leading and managing in a global context
This course examines management and leadership concepts and provides tools to apply when working in global business contexts. Participants will explore and develop their authenticity and how to apply
MATH-463: Mathematical modelling of behavior
Discrete choice models allow for the analysis and prediction of individuals' choice behavior. The objective of the course is to introduce both methodological and applied aspects, in the field of marke
MGT-535: Transformative project
The Transformative Projects (TP) aim to encourage the students to develop hands-on skills in various sectors. It reinforces project management and team work skills to solve practical issues at the cro