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Concept
The Gallup Organization
Résumé
Gallup, Inc. is an American analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Starting in the 1980s, Gallup transitioned its business to focus on providing analytics and management consulting to organizations globally. In addition to its analytics, management consulting, and Gallup Poll, the company also offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.
Gallup is a private, employee-owned company based in Washington, D.C. Its headquarters is located at The Gallup Building. It maintains between 30 and 40 offices globally, including offices at the Gallup Riverfront Campus in Omaha, Nebraska, and has about 2,000 employees. Jon Clifton is Gallup's CEO.
Gallup, Inc. has no affiliation with Gallup International, sometimes referred to as Gallup International Association or GIA. Gallup has sued Gallup International and other organizations for the unauthorized use of the Gallup name.
George Gallup (1901–1984) founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in Princeton, New Jersey, in 1935. Gallup attempted to make his company's polls fair by sampling demographics representative of each state's voters. Gallup also refused to conduct surveys commissioned by organizations such as the Republican and Democratic parties, a position the company has continued to hold.
In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for the U.S. presidency in direct contradiction to the popular The Literary Digest; this event popularized the company and made it a leader in American polling. In 1938, Gallup began conducting market research for advertising companies and the film industry.
By 1948, Gallup's company established polling organizations in a dozen other countries and Gallup's polls were syndicated in newspapers in the U.S. and abroad.
Source officielle
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