Concept

Marketing international

Publications associées (9)

Dynamic Learning in Markets: Pricing, Advertising, and Information Acquisition

In the face of demand uncertainty, a monopolist can observe sales as a controlled reaction to its price and advertising so as to improve the choice of this marketing mix in the future. Furthermore, to upgrade its knowledge about demand the firm has the opt ...

2019

Individual and Inter-related Action Unit Detection in Videos for Affect Recognition

Anil Yuce

The human face has evolved to become the most important source of non-verbal information that conveys our affective, cognitive and mental state to others. Apart from human to human communication facial expressions have also become an indispensable componen ...

EPFL2016

Profit Optimization for Wireless Video Broadcasting Systems Based on Polymatroidal Analysis

Pascal Frossard, Yiqiang Chen

This study addresses the problem of profit maximization between wireless service providers (WSPs) and content providers (CPs) in wireless broadcasting systems, while simultaneously providing high quality of experience for end-users (EUs). We first study th ...

2015

A Functional Perspective on Learning and Innovation: Investigating the Organization of Absorptive Capacity

Stéphane Lhuillery, Marcellus Bogers

We investigate the intra-organizational antecedents of firm-level absorptive capacity (AC). Specifically, we examine how the functional areas of R&D, manufacturing and marketing contribute to the absorption of knowledge coming from different external knowl ...

Taylor & Francis2011

Swiss-aire-land

Thomas Bregman

En Suisse, ces dix dernières années, le trafic autoroutier a augmenté de 50 %. Volontairement ou non, nous bénéficions tous des transports. Nous exigeons des systèmes de locomotion de plus en plus performants, capables de répondre à des attentes plus spéci ...

2007

Marketing in New Ventures: Theory and Empirical Evidence

Marc Gruber

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and extremely fragment ...

2004

Entrepreneurial Marketing

Marc Gruber

Entrepreneurship is one of the youngest disciplines in the area of business administration. Hence, there is a special need for literature that can be used in teaching and that can serve as a basis for research. This article reviews five textbooks and three ...

2004

Strategic adaptation in global logistics partnerships

In modern supply chains, specialized companies called third party logistics providers1 (TPLs) realize a growing part of the logistics and supply chain functions. In parallel to this evolution, traditional manufacturers have raised their willingness and rea ...

EPFL2004

Research on Marketing in Emerging Firms: Key Issues and Open Questions

Marc Gruber

In many industries, emerging firms derive their initial strength from R&D activities. Though technological capabilities are important for building technologically sound products, they are not sufficient for turning an emerging firm into a viable economic a ...

2003

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