Chef de produitUn chef de produit ou cheffe de produit, est un employé d'une entreprise sous les ordres d'un directeur marketing ou chef de groupe, il a la charge d'une marque, d'un produit, d'un service, d'une prestation, etc. représentant une partie du chiffre d'affaires ou de l'activité de l'entreprise. Le chef de produit est responsable du développement d'un produit ou d'une gamme de produits, depuis sa conception jusqu'à sa commercialisation. Il doit l'adapter en permanence à l'évolution et aux opportunités du marché.
Product strategyProduct strategy defines the high-level plan for developing and marketing a product, how the product supports the business strategy and goals, and is brought to life through product roadmaps. A product strategy describes a vision of the future with this product, the ideal customer profile and market to serve, go-to-market and positioning (marketing), thematic areas of investment, and measures of success. A product strategy sets the direction for new product development.
Gestion des exigencesLa gestion des exigences consiste à gérer les exigences hiérarchisées d'un projet, à détecter les incohérences entre elles et à assurer leur traçabilité. Dans de nombreux métiers, l'expression de ces exigences donne lieu à une quantité de documents dont la cohérence et la qualité conditionnent le succès ou l'échec des projets concernés. Il existe des logiciels spécialisés qui permettent d'aider à la réalisation de cette activité.
Software product managementSoftware product management (sometimes also referred to as digital product management or, in the right context just product management) is the discipline of building, implementing and managing software or digital products, taking into account life cycle considerations and an audience. It is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to maximize revenue. This is in contrast to software that is delivered in an ad hoc manner, typically to a limited clientele, e.
Sales process engineeringSales process engineering is intended to design better ways of selling and make salespeople's efforts more productive. It has been described as "the systematic application of scientific and mathematical principles to achieve the practical goals of a particular sales process". Paul Selden pointed out that in this context, sales referred to the output of a process involving a variety of functions across an organization, and not that of a "sales department" alone. Primary areas of application span functions including sales, marketing, and customer service.
Ensemble flouLa théorie des sous-ensembles flous est une théorie mathématique du domaine de l’algèbre abstraite. Elle a été développée par Lotfi Zadeh en 1965 afin de représenter mathématiquement l'imprécision relative à certaines classes d'objets et sert de fondement à la logique floue. Les sous-ensembles flous (ou parties floues) ont été introduits afin de modéliser la représentation humaine des connaissances, et ainsi améliorer les performances des systèmes de décision qui utilisent cette modélisation.
Customer engagementCustomer engagement is an interaction between an external consumer/customer (either B2C or B2B) and an organization (company or brand) through various online or offline channels. According to Hollebeek, Srivastava and Chen (2019, p. 166) S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources (including cognitive, emotional, behavioral, and social knowledge and skills), and operand resources (e.g.
Notion à contenu variableUne notion à contenu variable (anglais : fuzzy concept) est un concept flou qui présente plus d'une solution interprétative possible dans l'interprétation d'un texte. Il s'agit d'un concept à texture ouverte qui présente un noyau de sens clair sur lequel il y a consensus sur le sens ainsi qu'une zone de pénombre sur laquelle il n'y a pas de consensus, d'après le philosophe du droit H.L.A. Hart. En droit, les théoriciens de l'interprétation des lois ont recours à l'idée de notion à contenu variable lorsque le législateur utilise des concepts à contours indéfinis dans la rédaction d'un texte législatif.
Engineering design processThe engineering design process, also known as the engineering method, is a common series of steps that engineers use in creating functional products and processes. The process is highly iterative - parts of the process often need to be repeated many times before another can be entered - though the part(s) that get iterated and the number of such cycles in any given project may vary. It is a decision making process (often iterative) in which the basic sciences, mathematics, and engineering sciences are applied to convert resources optimally to meet a stated objective.
Product (business)In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project.
