Socialisation des biensvignette|Oeuvre Le premier Tracteur de Wladimir Gawriilowitsch Krikhatzki La socialisation des biens est suivant la théorie de Karl Marx et Friedrich Engels une étape dans le processus de transformation d'une société capitaliste à une société communiste qui se distingue par l'abolition de l'héritage et de la propriété privée des moyens de production et par l'appropriation de ceux-ci par la collectivité.
Discrimination par les prixvignette|Illustration de la discrimination par les prix des articles La discrimination par les prix désigne la modulation par agent des prix de son offre en fonction des caractéristiques connues ou supposées de la demande. Classiquement, on distingue trois types de discriminations par les prix en fonction de l'information dont dispose l'agent discriminateur : Discrimination de premier type, ou discrimination parfaite : le prix est fixé en fonction de la qualité de l'acheteur.
Sales promotionSales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
PricingPricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place.
VenteUne vente est une convention par laquelle le vendeur s'oblige à livrer un bien ou un service, et l'acheteur à le payer. En d'autres termes, une vente est une action par laquelle un bien ou un droit détenu par un vendeur est cédé à un acheteur contre une somme d’argent (prix de vente). Lorsque la contrepartie n'est pas de l'argent, alors il ne s'agit pas de vente mais d'un échange ou d'un troc. En droit civil français, la vente est définie à l'article 1582 alinéa 1er du Code civil de 1804.
OwnershipOwnership is the state or fact of legal possession and control over property, which may be any asset, tangible or intangible. Ownership can involve multiple rights, collectively referred to as title, which may be separated and held by different parties. The process and mechanics of ownership are fairly complex: one can gain, transfer, and lose ownership of property in a number of ways. To acquire property one can purchase it with money, trade it for other property, win it in a bet, receive it as a gift, inherit it, find it, receive it as damages, earn it by doing work or performing services, make it, or homestead it.
State ownershipState ownership, also called government ownership and public ownership, is the ownership of an industry, asset, or enterprise by the state or a public body representing a community, as opposed to an individual or private party. Public ownership specifically refers to industries selling goods and services to consumers and differs from public goods and government services financed out of a government's general budget.
SharingSharing is the joint use of a resource or space. It is also the process of dividing and distributing. In its narrow sense, it refers to joint or alternating use of inherently finite goods, such as a common pasture or a shared residence. Still more loosely, "sharing" can actually mean giving something as an outright gift: for example, to "share" one's food really means to give some of it as a gift. Sharing is a basic component of human interaction, and is responsible for strengthening social ties and ensuring a person’s well-being.
PrixLe prix, exprimé en un montant de référence (en général monétaire), est la traduction de la compensation qu'un opérateur est disposé à remettre à un autre en contrepartie de la cession d'un bien ou un service. Le prix mesure la valeur vénale d'une transaction et en constitue l'un des éléments essentiels. Le mécanisme de formation des prix est un des concepts centraux de la microéconomie, spécialement dans le cadre de l'analyse de l'économie de marché, où les prix jouent un rôle primordial dans la recherche et la définition d'un prix dit « d'équilibre » (alors qu'ils jouent un rôle plus mineur dans une économie administrée).
Sales presentationAs a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in.
