Publication
The impact of customer behavior models on revenue management systems
Concepts associés (33)
Statistical parameter
In statistics, as opposed to its general use in mathematics, a parameter is any measured quantity of a statistical population that summarises or describes an aspect of the population, such as a mean or a standard deviation. If a population exactly follows a known and defined distribution, for example the normal distribution, then a small set of parameters can be measured which completely describes the population, and can be considered to define a probability distribution for the purposes of extracting samples from this population.
Gestion de la relation client
La gestion de la relation client (GRC), ou gestion des relations avec la clientèle, est l'ensemble des outils et techniques destinés à tenir compte des souhaits et des attentes des clients et des prospects, afin de les satisfaire et de les fidéliser en leur offrant ou proposant des services. Les applications informatiques de la GRC sont des progiciels qui permettent de traiter directement avec le client, que ce soit sur le plan de la vente, du marketing ou du service, et que l'on regroupe souvent sous le terme de « front-office » par opposition aux outils de « back-office » que sont les progiciels de gestion intégrés (PGI).
Maximum spacing estimation
In statistics, maximum spacing estimation (MSE or MSP), or maximum product of spacing estimation (MPS), is a method for estimating the parameters of a univariate statistical model. The method requires maximization of the geometric mean of spacings in the data, which are the differences between the values of the cumulative distribution function at neighbouring data points.
Demand
In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item is a function of an item's perceived necessity, price, perceived quality, convenience, available alternatives, purchasers' disposable income and tastes, and many other options. Innumerable factors and circumstances affect a consumer's willingness or to buy a good.
Point estimation
In statistics, point estimation involves the use of sample data to calculate a single value (known as a point estimate since it identifies a point in some parameter space) which is to serve as a "best guess" or "best estimate" of an unknown population parameter (for example, the population mean). More formally, it is the application of a point estimator to the data to obtain a point estimate. Point estimation can be contrasted with interval estimation: such interval estimates are typically either confidence intervals, in the case of frequentist inference, or credible intervals, in the case of Bayesian inference.
Expérience client
vignette|redresse=1.5|Grâce aux apports du marketing expérientiel, les entreprises qui cherchent à se différencier intègrent le processus de déballage (ici un ordinateur portable MacBook Pro) comme faisant partie intégrante de l'expérience client. L'expérience client est un concept du domaine du marketing qui traite du sujet de la relation entre les entreprises et les clients. Elle inclut une combinaison d'éléments cognitifs, émotionnels, physiques, sensoriels, spirituels et sociaux que l'entreprise doit prendre en compte pour satisfaire ses clients.
Demand curve
In a demand schedule, a demand curve is a graph depicting the relationship between the price of a certain commodity (the y-axis) and the quantity of that commodity that is demanded at that price (the x-axis). Demand curves can be used either for the price-quantity relationship for an individual consumer (an individual demand curve), or for all consumers in a particular market (a market demand curve). It is generally assumed that demand curves slope down, as shown in the adjacent image.
Probabilité a priori
Dans le théorème de Bayes, la probabilité a priori (ou prior) désigne une probabilité se fondant sur des données ou connaissances antérieures à une observation. Elle s'oppose à la probabilité a posteriori (ou posterior) correspondante qui s'appuie sur les connaissances postérieures à cette observation. Le théorème de Bayes s'énonce de la manière suivante : si . désigne ici la probabilité a priori de , tandis que désigne la probabilité a posteriori, c'est-à-dire la probabilité conditionnelle de sachant .
Multivariate kernel density estimation
Kernel density estimation is a nonparametric technique for density estimation i.e., estimation of probability density functions, which is one of the fundamental questions in statistics. It can be viewed as a generalisation of histogram density estimation with improved statistical properties. Apart from histograms, other types of density estimators include parametric, spline, wavelet and Fourier series. Kernel density estimators were first introduced in the scientific literature for univariate data in the 1950s and 1960s and subsequently have been widely adopted.
Interval estimation
In statistics, interval estimation is the use of sample data to estimate an interval of possible values of a parameter of interest. This is in contrast to point estimation, which gives a single value. The most prevalent forms of interval estimation are confidence intervals (a frequentist method) and credible intervals (a Bayesian method); less common forms include likelihood intervals and fiducial intervals.