Cible (marketing)A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind.
Dependent and independent variablesDependent and independent variables are variables in mathematical modeling, statistical modeling and experimental sciences. Dependent variables are studied under the supposition or demand that they depend, by some law or rule (e.g., by a mathematical function), on the values of other variables. Independent variables, in turn, are not seen as depending on any other variable in the scope of the experiment in question. In this sense, some common independent variables are time, space, density, mass, fluid flow rate, and previous values of some observed value of interest (e.
Variable aléatoirevignette|La valeur d’un dé après un lancer est une variable aléatoire comprise entre 1 et 6. En théorie des probabilités, une variable aléatoire est une variable dont la valeur est déterminée après la réalisation d’un phénomène, expérience ou événement, aléatoire. En voici des exemples : la valeur d’un dé entre 1 et 6 ; le côté de la pièce dans un pile ou face ; le nombre de voitures en attente dans la 2e file d’un télépéage autoroutier ; le jour de semaine de naissance de la prochaine personne que vous rencontrez ; le temps d’attente dans la queue du cinéma ; le poids de la part de tomme que le fromager vous coupe quand vous lui en demandez un quart ; etc.
Target audienceA target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
Segmenting-targeting-positioningIn marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. The S-T-P framework implements market segmentation in three steps: Segmenting means identifying and classifying consumers into categories called segments. Targeting identifies the most attractive segments, usually the ones most profitable for the business.
Automated decision-makingAutomated decision-making (ADM) involves the use of data, machines and algorithms to make decisions in a range of contexts, including public administration, business, health, education, law, employment, transport, media and entertainment, with varying degrees of human oversight or intervention. ADM involves large-scale data from a range of sources, such as databases, text, social media, sensors, images or speech, that is processed using various technologies including computer software, algorithms, machine learning, natural language processing, artificial intelligence, augmented intelligence and robotics.
Abduction (logique)L'abduction (du latin « abductio » : emmener) est un type de raisonnement consistant à inférer des causes probables à un fait observé. Autrement dit, il s'agit d'établir une cause la plus vraisemblable à un fait constaté et d'affirmer, à titre d'hypothèse de travail, que le fait en question résulte probablement de cette cause. Par exemple, en médecine, l’abduction est utilisée pour faire des diagnostics.
Explainable artificial intelligenceExplainable AI (XAI), also known as Interpretable AI, or Explainable Machine Learning (XML), either refers to an AI system over which it is possible for humans to retain intellectual oversight, or to the methods to achieve this. The main focus is usually on the reasoning behind the decisions or predictions made by the AI which are made more understandable and transparent. XAI counters the "black box" tendency of machine learning, where even the AI's designers cannot explain why it arrived at a specific decision.
Probabilité a prioriDans le théorème de Bayes, la probabilité a priori (ou prior) désigne une probabilité se fondant sur des données ou connaissances antérieures à une observation. Elle s'oppose à la probabilité a posteriori (ou posterior) correspondante qui s'appuie sur les connaissances postérieures à cette observation. Le théorème de Bayes s'énonce de la manière suivante : si . désigne ici la probabilité a priori de , tandis que désigne la probabilité a posteriori, c'est-à-dire la probabilité conditionnelle de sachant .
Right to explanationIn the regulation of algorithms, particularly artificial intelligence and its subfield of machine learning, a right to explanation (or right to an explanation) is a right to be given an explanation for an output of the algorithm. Such rights primarily refer to individual rights to be given an explanation for decisions that significantly affect an individual, particularly legally or financially.
