Message subliminalUn message subliminal est un stimulus incorporé dans un objet, conçu pour être perçu au-dessous du niveau de conscience. Des techniques subliminales ont été utilisées dans la publicité ou la propagande. Le but et l'efficacité de ces techniques sont sujets à débat. Publicité subliminale Il s'agissait d'une anecdote rapportée en 1957 par James Vicary, alors responsable marketing dans l'État du New Jersey (États-Unis).
Noise (signal processing)In signal processing, noise is a general term for unwanted (and, in general, unknown) modifications that a signal may suffer during capture, storage, transmission, processing, or conversion. Sometimes the word is also used to mean signals that are random (unpredictable) and carry no useful information; even if they are not interfering with other signals or may have been introduced intentionally, as in comfort noise. Noise reduction, the recovery of the original signal from the noise-corrupted one, is a very common goal in the design of signal processing systems, especially filters.
Souvenir (mémoire)Un souvenir est quelque chose dont on se remémore, un élément de la mémoire. Paul Valéry Pour René Descartes, la description des mécanismes psychologiques permet de définir certaines de nos facultés. Ainsi le souvenir des choses matérielles est-il la conservation de certaines traces de mouvements provoqués dans notre cerveau. De même, l'imagination ne s'explique que par des mouvements corporels joints à une certaine activité de l'âme.
StéréopsieLa stéréopsie, composé des mots grecs στερεός, qui signifie « ferme, dur » et ὄψις qui signifie « œil » ou « vision », est le processus permettant à un être humain ou un animal doué de vision binoculaire de percevoir son environnement en trois dimensions. Chez l'être humain, le test de stéréopsie permet à l'ophtalmologiste et à l'optométriste de détecter si le patient est doté d'une bonne perception visuelle du relief et de la profondeur.
Motion perceptionMotion perception is the process of inferring the speed and direction of elements in a scene based on visual, vestibular and proprioceptive inputs. Although this process appears straightforward to most observers, it has proven to be a difficult problem from a computational perspective, and difficult to explain in terms of neural processing. Motion perception is studied by many disciplines, including psychology (i.e. visual perception), neurology, neurophysiology, engineering, and computer science.
Mental chronometryMental chronometry is the scientific study of processing speed or reaction time on cognitive tasks to infer the content, duration, and temporal sequencing of mental operations. Reaction time (RT; sometimes referred to as "response time") is measured by the elapsed time between stimulus onset and an individual's response on elementary cognitive tasks (ETCs), which are relatively simple perceptual-motor tasks typically administered in a laboratory setting.
Lateralized readiness potentialIn neuroscience, the lateralized readiness potential (LRP) is an event-related brain potential, or increase in electrical activity at the surface of the brain, that is thought to reflect the preparation of motor activity on a certain side of the body; in other words, it is a spike in the electrical activity of the brain that happens when a person gets ready to move one arm, leg, or foot. It is a special form of bereitschaftspotential (a general pre-motor potential).
Stimulus–response modelThe stimulus–response model is a characterization of a statistical unit (such as a neuron). The model allows the prediction of a quantitative response to a quantitative stimulus, for example one administered by a researcher. In psychology, stimulus response theory forms classical conditioning in which a stimulus becomes a paired response in a subject's mind. Stimulus–response models are applied in international relations, psychology, risk assessment, neuroscience, neurally-inspired system design, and many other fields.
Encoding (memory)Memory has the ability to encode, store and recall information. Memories give an organism the capability to learn and adapt from previous experiences as well as build relationships. Encoding allows a perceived item of use or interest to be converted into a construct that can be stored within the brain and recalled later from long-term memory. Working memory stores information for immediate use or manipulation, which is aided through hooking onto previously archived items already present in the long-term memory of an individual.
Event-related potentialAn event-related potential (ERP) is the measured brain response that is the direct result of a specific sensory, cognitive, or motor event. More formally, it is any stereotyped electrophysiological response to a stimulus. The study of the brain in this way provides a noninvasive means of evaluating brain functioning. ERPs are measured by means of electroencephalography (EEG). The magnetoencephalography (MEG) equivalent of ERP is the ERF, or event-related field. Evoked potentials and induced potentials are subtypes of ERPs.
