Lecture

Entrepreneurial Marketing

Description

This lecture covers the fundamentals of entrepreneurial marketing, focusing on the marketing mix elements such as product, price, place, and promotion. It discusses pricing strategies, including freemium models and value-based pricing. Additionally, it explores guerrilla marketing tactics and the importance of public relations in building trust and awareness for innovative start-ups.

In MOOCs (2)
Launching New Ventures
Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising.
Launching New Ventures
Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising.
Instructor
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