User Personas & User Journey + Q&A with End Users

This lecture covers the theoretical aspects of User Personas and user journey, followed by a practical session involving a Q&A with two end users. Topics include communicating insights to the design team concisely, building personas based on user research, and the importance of personas in representing different user types. The lecture also delves into the process of building personas, using examples like Nora Leuenberger and Isabelle to illustrate the process. Additionally, it explores methods for user research, persona modeling, and analyzing user behaviors.