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User Experience: Fundamentals
This lecture by the instructor covers the basics of User Experience (UX), including the definition of usability and user experience according to ISO standards, the relationship between UX and Customer Experience (CX), and the key components of UX such as accessibility, utility, persuasion, usability, and emotion. Through examples like the Microsoft Home Use Program, the lecture illustrates how UX principles are applied in real-world scenarios to enhance user satisfaction and interaction. The presentation also delves into the importance of trust, credibility, and emotional design in creating a positive user experience.