Lecture
Frugal Innovation: Godrej Chotukool Case Study
In course
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Description
This lecture explores the concept of frugal innovation through the case study of Godrej Chotukool, a low-cost refrigerator designed for rural India. The presentation covers the business model, challenges faced in rural markets, key success factors, and the impact on the brand. It delves into the innovative distribution strategy, customer value elements, and the unique business model that targets lower-income women. The discussion also includes the importance of simplicity, community support groups, and the role of micro-distributors in reaching underserved populations.
Instructor
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Official source
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