Lecture

Strategic Marketing and Technology Commercialization

In course

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Description

This lecture introduces the course 'Strategic Marketing and Technology Commercialization' for the Fall Semester 2020. It covers topics such as market understanding, strategic choices, branding, new products, and services. Guest speakers will present real-world challenges. The lecture emphasizes the importance of effective communication, pricing strategies, and successful marketing plan implementation.

Official source

https://mediaspace.epfl.ch/media/0_a9hff4kd

About this result

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Ontological neighbourhood

Business

Marketing: Product promotion

Communication studies

Mass communication: Topics in mass communication

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