Lecture

Strategic Analysis of Air Transport Industry

Description

This lecture provides a strategic analysis of the air transport industry, focusing on companies like Moller Maersk, AirFrance KLM, and Zoom. It covers topics such as industry dynamics, internal and external environments, financial performance, SWOT analysis, and strategic recommendations.

Official source

https://mediaspace.epfl.ch/media/0_hsjycfo2

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Ontological neighbourhood

Business

Marketing: Product promotion

Business administration: Strategic planning

Economics

Macroeconomics: Competition

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