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Legal Aspects: Real-Time Bidding
This lecture explores the legal aspects of real-time bidding (RTB) in online advertising, focusing on data protection laws such as GDPR and e-Privacy. It delves into the data shared in RTB auctions, the challenges of consent management, and the implications of recent legal cases. The lecture also discusses the responsibilities of data controllers, emerging challenges in the digital sector, and the implications of the Digital Markets Act on gatekeepers. Through empirical analysis and case studies, the instructor sheds light on the complexities of data privacy in the context of online advertising.