Lecture

Launching New Ventures: Market Entry and Market Penetration

Description

This lecture covers the factors to consider when entering a market, including the choice of target market, challenges in market entry, market entry timing, and technology adoption. It also discusses achieving significant growth through scalability, growth hacking, and examples like Dropbox and Airbnb.

About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.