Data-Driven Retail Strategy

This lecture explores the transformation of 7-Eleven Japan from data collection to operational excellence, focusing on competitive advantage. It covers the setup of a pioneering IT system, information execution, value creation, and the impact on brand awareness, product freshness, and new product development. The lecture delves into the inventory control, distribution system, store expansion, and the development of an information system. It also discusses the importance of a data-driven culture, mindset, and the implementation of Tanpin Kanri for proactive decision-making. The lecture emphasizes the significance of data analysis, insight generation, and the continuous improvement of customer experience and business processes.