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Concept
McGurk effect
Summary
The McGurk effect is a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception. The illusion occurs when the auditory component of one sound is paired with the visual component of another sound, leading to the perception of a third sound. The visual information a person gets from seeing a person speak changes the way they hear the sound. If a person is getting poor-quality auditory information but good-quality visual information, they may be more likely to experience the McGurk effect. Integration abilities for audio and visual information may also influence whether a person will experience the effect. People who are better at sensory integration have been shown to be more susceptible to the effect. Many people are affected differently by the McGurk effect based on many factors, including brain damage and other disorders.
It was first described in 1976 in a paper by Harry McGurk and John MacDonald, titled "Hearing Lips and Seeing Voices" in Nature (23 December 1976). This effect was discovered by accident when McGurk and his research assistant, MacDonald, asked a technician to dub a video with a different phoneme from the one spoken while conducting a study on how infants perceive language at different developmental stages. When the video was played back, both researchers heard a third phoneme rather than the one spoken or mouthed in the video.
This effect may be experienced when a video of one phoneme's production is dubbed with a sound-recording of a different phoneme being spoken. Often, the perceived phoneme is a third, intermediate phoneme. As an example, the syllables /ba-ba/ are spoken over the lip movements of /ga-ga/, and the perception is of /da-da/. McGurk and MacDonald originally believed that this resulted from the common phonetic and visual properties of /b/ and /g/. Two types of illusion in response to incongruent audiovisual stimuli have been observed: fusions ('ba' auditory and 'ga' visual produce 'da') and combinations ('ga' auditory and 'ba' visual produce 'bga').
Official source
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