False advertising

False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations to limit false advertising. False advertising can take one of two broad forms: an advertisement may be factually wrong, or intentionally misleading. Both types of false advertising may be presented in a number of ways. Photograph manipulation Photo manipulation is a technique often used in the cosmetics field and for weight loss commercials to advertise false (or non-typical) results and give consumers a false impression of a product's capabilities. Photo manipulation can alter the audience's perception of a product's effectiveness; for example, makeup advertisements may use airbrushed photos. Hidden fees can be a way for companies to trick unwary consumers into paying more for a product which was advertised at a specific price to increase profits without raising the price of the product. Fine print may be used to obscure fees and surcharges in advertising. Another way to hide fees is to exclude shipping costs when listing the price of goods online, making an item look less expensive than it actually is. A number of hotels charge resort fees, which are not typically included in the advertised price of a room. Some products are sold with fillers, which increase the legal weight of a product with something that costs the producer very little compared to what the consumer thinks they are buying. Some food advertisements use this technique in products such as meat, which can be injected with broth or brine (up to 15 percent), or TV dinners filled with gravy (or other sauce) instead of meat. Malt and ham have been used as filler in peanut butter.

Data-Driven Behaviour Estimation in Parametric Games

Anna Maria Maddux, Nicolò Pagan

A central question in multi-agent strategic games deals with learning the underlying utilities driving the agents' behaviour. Motivated by the increasing availability of large data-sets, we develop an unifying data-driven technique to estimate agents' util ...

Elsevier2023

L’assemblaggio come testo figurativo per l’architettura. Un dialogo tra UFO e False Mirror Office

Boris Hamzeian

Nel corso dell’ultimo decennio, la generazione degli architetti emergenti si è interrogata sulla questione della rappresentazione dell’architettura, contrapponendo al rendering fotorealistico un genere di figurazione basato sull’impiego di procedure compositive provenienti dalle arti figurative quali il collage, il montaggio e l’assemblaggio. Tra gli esponenti di questa generazione, False Mirror Office tenta di fare dell’assemblaggio un procedimento creativo per il progetto di architettura, dove ossessioni giovanili, citazioni dei maestri, retaggi della cultura popolare contemporanea e forme di invenzione collidono senza nascondersi. False Mirror Office guarda alla genealogia dell’assemblaggio in architettura attraverso la riscoperta di una delle sue declinazioni più compiute: gli esperimenti realizzati tra il 1968 e l’inizio degli anni Settanta dal gruppo di architetti fiorentini UFO, composto da Carlo Bachi, Lapo Binazzi, Patrizia Cammeo, Riccardo Foresi, e Vittorio Maschietto. Attraverso disegni, documenti d’archivio e interviste ad alcuni membri di UFO, False Mirror Office analizza gli assemblaggi di UFO, ne delinea le origini e ne ripercorre l’evoluzione, dalla serie Urboeffimeri all’allestimento per la discoteca Bamba Issa. La riscoperta degli assemblaggi di UFO vuole essere anche l’occasione per stabilire un dialogo con alcuni progetti di False Mirror Office, al fine di ribadire l’attualità dell’assemblaggio come procedimento creativo per l’architettura contemporanea.

2020

Data-Driven Behaviour Estimation in Parametric Games

Protecting privacy through metadata analysis

L’assemblaggio come testo figurativo per l’architettura. Un dialogo tra UFO e False Mirror Office

Protecting privacy through metadata analysis

Data-Driven Behaviour Estimation in Parametric Games

L’assemblaggio come testo figurativo per l’architettura. Un dialogo tra UFO e False Mirror Office