Phono-semantic matching

Phono-semantic matching (PSM) is the incorporation of a word into one language from another, often creating a neologism, where the word's non-native quality is hidden by replacing it with phonetically and semantically similar words or roots from the adopting language. Thus the approximate sound and meaning of the original expression in the source language are preserved, though the new expression (the PSM – the phono-semantic match) in the target language may sound native. Phono-semantic matching is distinct from calquing, which includes (semantic) translation but does not include phonetic matching (i.e., retention of the approximate sound of the borrowed word through matching it with a similar-sounding pre-existent word or morpheme in the target language). Phono-semantic matching is also distinct from homophonic translation, which retains the sound of a word but not the meaning. The term "phono-semantic matching" was introduced by linguist and revivalist Ghil'ad Zuckermann. It challenged Einar Haugen's classic typology of lexical borrowing (loanwords). While Haugen categorized borrowing into either substitution or importation, camouflaged borrowing in the form of PSM is a case of "simultaneous substitution and importation." Zuckermann proposed a new classification of multisourced neologisms, words deriving from two or more sources at the same time. Examples of such mechanisms are phonetic matching, semanticized phonetic matching and phono-semantic matching. Zuckermann concludes that language planners, for example members of the Academy of the Hebrew Language, employ the very same techniques used in folk etymology by laymen, as well as by religious leaders. He urges lexicographers and etymologists to recognize the widespread phenomena of camouflaged borrowing and multisourced neologization and not to force one source on multi-parental lexical items. Zuckermann analyses the evolution of the word artichoke.

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