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Related lectures (32)

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Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Business Level Strategy: Generic Strategies

Explains how firms create sustainable advantages through unique value or lower costs.

Academic Writing Guidelines: Business Model Development

Explores academic writing guidelines for business model development in Strategic & Innovative Projects, emphasizing proper citation and original work.

Corporate Strategy: Mergers & Acquisitions

Explores corporate strategy through mergers and acquisitions, discussing motivations, challenges, successful alliances, and risk management.

Corporate Strategy: Starbucks Coffee

Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Strategic Decisions for Smart City Managers

Summarizes strategic issues for Smart City managers regarding data, services, and infrastructure layers.

Corporate Strategy: Recap and Group Project Feedback

Includes a recap session on organization split into three groups and group project feedback.

Competitive Advantage: Resources & Capabilities

Delves into competitive advantage using firm resources and capabilities to gain an edge in the market.

Southwest Airlines: Business Strategy

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.