Customer relationship management

Related lectures (32)

Page 3 of 4

Explores moving from ideas to business opportunities, emphasizing alertness, prior knowledge, and cognitive flexibility in recognizing opportunities.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Covers the business model canvas of SurgiBox, focusing on impact, customers, benefits, activities, costs, and team structure.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Discusses solutions for business/IT alignment and process optimization in a case study involving meetings with the COO and a salesperson.

Focuses on understanding customers, testing value, and ensuring business viability in product management.

Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.

Covers various examples related to recurrence, including mathematical formulas and calculations.

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.