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Related lectures (32)

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Launching New Ventures: Guerilla Marketing & the Marketing Mix

Explores the marketing mix and guerilla marketing strategies for technology-driven startups.

Strategic Marketing & Technology Commercialization

Covers expectations, organization, teamwork, decision-making, brand identity, and case study tips.

Marketing & Market Entry Strategy

Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.

Internet Advertising Giants: Google & Facebook

Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.

Agile Focus Strategy

Covers the Agile Focus Strategy for innovators and entrepreneurs to design market opportunities.

Final Pitches: Innovative Ventures & Feedback Solutions

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.

Marketing Mix: Strategies & Examples

Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.

Marketing & market entry strategy: Part I

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Pitch II: Teams 8-14

Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.

Regulation of Therapeutic Products

Explores the regulation of therapeutic products, covering legal requirements, product classification, market access, and advertising rules.