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Related lectures (32)
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IT Strategy: IT Services
Explores IT services, including examples, types, catalogs, and technical aspects.
Market Opportunity Set: Generating Strategies
Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.
Final Pitches: Innovative Ventures & Feedback Solutions
Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Product Discovery: Testing Value and Viability
Focuses on understanding customers, testing value, and ensuring business viability in product management.
Entrepreneurial Marketing: Strategy & Segmentation
Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.
AI Applications in Various Industries
Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.
Creating a Value Proposition
Delves into creating a value proposition, exploring types and examples.
Urban Logistics: Challenges and Solutions
Explores urban logistics challenges, solutions, human biases, and digital supply chains.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
