Competitive Advantage: Resources & Capabilities

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Related lectures (32)

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Business Level Strategy: Generic Strategies

Explains how firms create sustainable advantages through unique value or lower costs.

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Mass Customization: mi Adidas

Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.

Southwest Airlines: Business Strategy

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.

Global Strategies: Implementation Overview

Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Applied Corporate & Industry Analysis

Explores SWOT analysis for business strategy, emphasizing practical applications and real-world scenarios.

Corporate Strategy: Starbucks Coffee

Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.

Corporate Strategy: Introduction

Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Vertical Integration: Strategy and Trends

Delves into vertical integration in corporate strategy, covering the value chain, innovation, and recent diversification trends.