Market Opportunity Navigator

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Related lectures (32)

Page 1 of 4

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Strategic Analysis of Air Transport Industry

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Market Opportunity Navigator: Applying Strategies

Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.

Ergonomics: Presentations

Explores the significance of ergonomics in presentations, emphasizing Logitech's ergonomic products for gaming and office use.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.