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Lecture
Market Entry Strategy: Workshop
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Related lectures (32)
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Business Model Innovation
Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
Pivoting Strategies: Value Proposition in Software Development
Covers pivoting and value proposition in software development, emphasizing customer validation and the Dropbox case study.
The Market: Strategies and Analysis
Explores marketing strategies, PESTLE analysis, Porter's 5 Forces, and value propositions.
Creating a Value Proposition
Delves into creating a value proposition, exploring types and examples.
Mass Customization: mi Adidas
Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.
Entrepreneurial Marketing: Fundamentals and Implementation
Discusses the challenges of newness and smallness for startups in marketing.
Business Model Innovation
Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
