Strategic Marketing and Technology Commercialization

In course

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Description

This lecture covers strategic marketing concepts such as market understanding, strategic choices, branding, new product development, and communication. It also includes real-life case studies, group projects, and guest speaker presentations. Students will learn to conduct marketing research, create customer value, make strategic decisions, and develop marketing plans.

Official source

https://mediaspace.epfl.ch/media/0_cftst0ap

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Ontological neighbourhood

Business

Marketing: Product promotion

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