Customer-Oriented Organizations

Related lectures (32)

Page 1 of 4

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Explores customer segments, value proposition, and the triple bottom line.

Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.

Emphasizes the key steps in understanding customers and competition for new ventures.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Covers the basics of Continuous Improvement, emphasizing the importance of disconnecting to connect and engaging in online classes.

Explores the creation, delivery, and capture of value for customers through the concept of value proposition.