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Lecture
Competitive Strategy: Differentiation and Cost Leadership
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Competitive Strategy
Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.
Go to Market Strategy: Cereal Partners Worldwide
Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.
Business Model: Cereal Partners Worldwide
Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.
Southwest Airlines: Business Strategy
Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.
Competitive Strategy: Cereal Partners Worldwide
Explores the competitive strategy of Cereal Partners Worldwide, emphasizing analysis, advantages, sustainability, and strategic planning.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Quality Management: Control and Tools
Explores quality management, costs, tools, and control processes with a focus on customer expectations and statistical tools.
Process Capability: Quality Improvement
Covers quality control, control charts, process capability, quality tools, value proposition, and platforms in various industries.
Competitive Advantage: Resources & Capabilities
Delves into competitive advantage using firm resources and capabilities to gain an edge in the market.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.